Chris Workflows
A read on your platform before we go deeper. Two options inside, one focused on SEO, one on your full go‑to‑market motion.
Your team has shipped serious work on the Client's website and SEO since October 2025. The internal briefing did half my job, it tells me where your uncertainty lives.
What it does not tell me is what the platform looks like to someone arriving from outside. That's what the next few pages are about.
Flagged in your own November 2025 report and still not resolved by April. Every metadata and schema optimization you've shipped since is throttled by this. You cannot out‑schema a slow page.
* These numbers come from your internal reports. I'll verify live on the audit and either confirm or replace them with fresh measurements.
I searched the Client on Google Play. The app's last update shows July 2025, nine months ago, with an older logo and screenshots that don't match the brand system you've built on the site. For someone arriving from search, the listing plants a "is this really them?" doubt that kills install intent. Likely the same pattern on the App Store. A fast brand‑parity pass across both stores is one of the highest‑leverage 1‑week fixes on this list.
From the homepage I clicked "For Individuals" then "Install Desktop Application". It downloaded the Windows .exe regardless of what machine I was on. The OS‑aware picker only exists further down the page under "How It Works". The fix is small: surface direct Windows, macOS, and Android buttons right next to the primary install CTA. Every Mac or Android visitor who hits the default button today walks away with the wrong file.
When Perplexity does return the Client content, it pulls from CryptoRank, DePIN aggregator blogs, Vietnamese YouTube summaries, and an unrelated look-alike domain. Not your own pages. Despite the GEO and schema work documented internally, the answer‑engine layer is not surfacing your site as the authority on your own project. This is the GEO gap your current stack is not catching.
A focused review of your technical SEO, content, and performance stack, validated against what your internal docs say is deployed.
robots.txt, against what your docs claim is deployed.
Everything in Option A, plus the work your internal docs don't cover. Positioning, channels, community, messaging, and the funnel across B2C and B2B.
Four moves from here to delivery. No surprises.